Three Core Ways to Build Your Brand for Metaverse
Much like other technology-defining spaces that came before it, the metaverse promises to be a game-changer for entrepreneurs and influencers around the globe. However, before diving straight into this new world, you must understand how to set your brand and business up for success, as this digital realm is far more diverse than those that we are used to today. If you’re looking to build a personal brand for the metaverse, check out these tips from 5d growth solutions:
Ensure That Public Relations and Your Marketing Strategy Go Hand in Hand
Although the rules of the metaverse continue to be written and changed each day, it has become extremely clear that credibility is king. Naturally, having an authoritative voice can deliver several benefits for a personal brand, as people will tend to turn to credible voices whenever there is a major shift in the digital space.
The importance of credibility is something that we have already seen much of on the social media apps that we use today, such as Instagram and Twitter. Simply having that verification mark next to your name may be the reason for somebody engaging with your course or buying one of your products.
To boost your credibility in the metaverse, we always suggest that you leverage public relations by seeking features in important publications. When people already know who you are, you no longer need to introduce yourself or why you are legitimate, your name will simply speak for you.
You must understand, being credible will always have a great impact in the metaverse, and this authority will translate to whatever product you attach your voice to. You will quickly find that launching any digital asset, from NFTs to courses, will become much easier because you have already laid the groundwork to make yourself known.
Build an Online Presence to Accelerate the Perceived Value of your Brand
While leveraging public relations is extremely necessary, the need to also have a strong online presence cannot be understated. You must remember, the metaverse is entirely digital, which means that people are far more likely to attach themselves to popular online accounts.
Today, more money is being poured into influencer marketing than ever before, as more businesses begin to understand the importance of a powerful online presence. If a celebrity with over a million followers is marketing a product, it will simply reach more people and will have the potential to make more money than if an account with 20,000 followers marketed the product.
In this new digital space, this phenomenon is going to be more popular, and we believe that it is going to be the key to growth hacking. In this case, your online presence is going to help in marketing whatever asset you are going to be pushing out into the world.
Imagine if each time you launched an NFT, digital course, or event, you had to build from the ground up. As nobody would ever have heard of your product before, you will have to find fresh ways to connect with others and grow your account before eventually making a sale. This is simply where you will find yourself without a robust online presence.
In addition to being an extremely frustrating experience, having a weak online bearing will also mean that the value of whatever you are trying to sell will be extremely limited. This will often mean that you will have to sell lower than the market value of your product as few people will be confident in the quality of your asset.
On the other hand, if you already had good standing within your community, with hundreds or thousands of followers checking your account each day, people will have faith in your product. You may even be filled with shock when those who have been with you through your journey, or previous buyers of your assets, begin to market your new artifact for you. They could tweet at their followers recommending that they make a purchase, or they may simply ask them to share it.
You must remember, having a healthy presence in a space or a core following is not original to the metaverse. However, this new digital economy will surely accelerate the need for it. Most of the successful people in our world today, such as Gary Vaynerchuck, have made millions of dollars by simply leveraging their presence.
This means that whenever they launch a new product, it is bound to be an instant success. The rule of a core following is simple, whenever you release an asset, people will naturally want to engage, regardless of what that asset is.
During the nascent years of the internet, there were limited ways to reach others. Slower connection speeds and older mediums, such as e-mail, meant that you could only reach a handful of people at a given time. However, the rise of social media and other platforms transformed our world in ways that we could never have imagined.
Today, the rise of audio-based content is creating similar ripples throughout our online network, and we highly recommend that you pay close attention to this space if you are interested in boosting your brand in the metaverse. Sharing resources and information, as well as personal stories on podcasts, can help supercharge your credibility and reach.
While composing tweets or writing blog posts can be read by far more people, the weight and connection that audio-based content grants you is extremely unique. You must remember, the voice is the natural way to communicate, and sharing your experiences in this manner can grant you a distinct type of credibility. This can quickly lead to a larger following and a powerful online presence.
Change the Way You Think About Branding on the Metaverse
The metaverse has already made tremendous leaps in transforming our digital experiences. If you are currently an entrepreneur or influencer on regular social media platforms, such as Instagram, Twitter, Youtube, Tiktok, etc. then you may have likely begun to investigate how you can set up your space in this new digital economy. If you would like to learn more about how this can be done, then book a strategy call with us or simply visit our website.
On the other hand, if you would like to connect with our founder, Perris Aquino, and learn more about his views on the digital economy, NFTs, the Metaverse, personal branding, and more, you are welcome to contact him at iamperris.com.