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TikTok® and Copyright– How to Protect Your Profits and Your Copyright Rights!

Jeanette M. Braun, CEO and Founder, Braun IP Law, LLC

TikTok’s® popularity has exploded and it’s not just an app for dancing teens anymore. If you are a content creator or a business thinking of, or currently using TikTok®, to promote your content/advertise your products or services, then this one’s for you!

The videos that you create on the TikTok® platform are original artistic works that are protectable under copyright law. If you agree to let other people use your videos on TikTok®, you are forfeiting your right to stop them from profiting off of your videos. Being aware of two very important features on the app will help you maintain the right to profit from your videos. 

First, make sure that your ad settings are turned off. This makes it so that your videos will no longer be available for third parties to use for free. Second, make sure that your download feature is turned off to keep your videos from being easily downloaded. Your videos can still be shared by viewers. Views can click the share button on the video and send others the link to your video and views through the share button are counted in your analytics. While turning off downloads will not stop someone from being able to share a screen recording of your video, it will help when arguing the person was not given authorization to use your content.

If a company wants to use your video, the company can contact you to set up a proper license for the use. Changing your settings will keep the company from being able to use your content for free.

Read on for a step-by-step guide on how to turn off your ad setting and downloads.

Step 1: Locate your privacy settings 

Step 2: Find your “Ad Settings” and make sure they are turned off

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Step 3: Go back to privacy settings and find “Downloads”

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 Step 4: Make sure that downloads are turned off

If you have a video or artistic work that becomes popular or goes viral, register your copyright for that work right away. As a reminder, you must register the copyright for your work within 3 months of your first date of publication of the video. This is necessary to recover certain types of damages and maximizes your ability to recover in court. If you register your copyright after 3 months from the date of your first publication or after the infringement occurs, you forfeit your right to statutory damages (damages awarded by law that do not require proof of damages).  

Timing is crucial if you want to protect your rights and be able to recover for any harm done to you because of copyright infringement. If you would like our help with copyrighting your work or if you are experiencing any copyright infringement issues, please contact an intellectual property attorney right away.  If you would like to schedule a complimentary 15 minute consultation with Braun IP Law, LLC, click the link below. We would be happy to demystify your rights and powers.

Click here to schedule your consultation: Lightning in a Bottle legal services

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