However, with significant progress in vaccinations and the easing of social distancing rules, brick-and-mortar stores have witnessed a substantial increase in foot traffic over the past few months. In addition, researchers found that approximately 40% of consumers prefer in-store shopping over online due to high delivery charges, shipping delays, and the opportunity to examine products in person before buying.
The increasing popularity of physical stores may make it difficult for e-commerce companies with bleak fundamentals to stay afloat. Therefore, we believe fundamentally weak e-commerce stocks Etsy, Inc. (ETSY) and Wayfair Inc . (W) are best avoided now.