In today’s business landscape, the importance of a strong social media presence cannot be overstated. However, for many small businesses, effective social media utilization remains an elusive goal. Irfan Jafrey, Founder and CEO of Roosterly, shared enlightening insights into the challenges faced by small businesses in their social media journey, and how his company is set to change the game.
The genesis of Roosterly’s transformative approach is rooted in a comprehensive survey involving around 700 small business owners. Jafrey explained that through this study, three primary groups emerged, each beset with unique challenges in terms of social media engagement.
The first group comprised business owners who were risk-averse, uncertain of the content that they should or shouldn’t be sharing on their social platforms. This trepidation led to a severe lack of online visibility, leaving their businesses in the digital shadows.
The second group was formed of business professionals aware of the value of consistent visibility and the power of thought leadership. However, due to the strain on their resources, they struggled to realize these aspirations, unable to regularly create and share meaningful content.
Lastly, the third group included those who sought to outsource their social media management, often turning to platforms like UpWork to hire assistance. The downfall here lay in the mismatch between the hired help’s understanding of the individual’s brand nuances and the actual brand perception, often resulting in a social media presence that felt inauthentic and disjointed.
Identifying these key challenges, Jafrey and his team at Roosterly set about creating a solution that would resolve these issues while ensuring a manageable investment for their clients. The result? An approach that has not only seen a high degree of success but has also garnered great satisfaction from its client base.
Jafrey emphasizes Roosterly’s readiness to harness upcoming AI tools to further enhance its service. He foresees significant advancements in content creation, particularly in video development, noting that efficiency and accurate captioning will be pivotal areas of improvement. This adoption of future technologies showcases Roosterly’s commitment to staying on the cutting edge, ensuring that its clients receive top-tier services in line with the latest trends.
But the heartbeat of Roosterly’s success lies in the level of service provided. Beyond the technology, beyond the innovative approach, Jafrey stresses that the company’s client-centric philosophy is what truly sets them apart.
“We position ourselves in a way where we still give people the appropriate levels of service they deserve,” he states, adding that Roosterly’s dedicated customer support team is always at the ready to assist.
With this combination of understanding, innovative solutions, technological foresight, and exemplary customer service, Roosterly is carving out a distinctive niche in the social media management arena. In the hands of forward-thinking leaders like Irfan Jafrey, the future of small businesses social media success is looking brighter than ever.
