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No matter how big or small your business is, an effective and innovative marketing strategy is a must-have if you want to succeed. Without it, you will never be able to reach a broad enough audience to get your products and services in…

With the current technology evolution, it is estimated that 81% of customers conduct online research before making a purchase decision. This means that it’s vital to develop a healthy online presence that engages customers and provides a…

Starting a business and scaling it up are two different phases of the entrepreneurial journey. To start a venture, all you need is an idea and some nominal capital to turn it into reality. However, scaling a business is a completely…

In an era where the internet has taken over everything, the only way to remain competitive as a business or brand is to be discoverable online. Most businesses advertise online and meet potential clients or customers there. That explains…

Brian Hampton is a twin dad who has always been passionate about helping people. Prior to his booming online digital marketing career, Brian worked in healthcare. After his twins were born, he decided to try an online store to be closer to…

Digital marketing has not only helped brands reach global customers but has also boosted customer interaction and engagement to keep brands in the limelight. Furthermore, it is the most cost-effective, efficient, and rapid marketing medium…

Jenny Torry understands the importance of building a strong personal brand and effective marketing strategies in today's digital age. As the owner of a successful bridal beauty business and a business consulting business, she has firsthand…

Have you ever been burnt by a digital marketing agency that promised you the moon but never delivered real results? Hayden Colson, VP of Marketing for Growth Solutions Marketing, is determined to make performance-based marketing the new…

Miami-based artist Richard Santana, AKA Ra Santana, has been making waves in the music world with his unique blend of genres and styles. Listening to his music, it’s easy to feel the passion and emotion he pours into every song he writes…

One factor that has evolved significantly over time is how customers think. The rise of the digital economy has profoundly affected consumer habits, making it critical for all companies to have a strong online presence. Online promotion, or…