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From Unknown to Unforgettable: 5 B2B Podcasts You Should Be Listening To

In today’s rapidly evolving business landscape, it’s vital to stay updated with industry trends, strategies, and insights. Podcasts have become a popular medium to gain knowledge on the go, offering in-depth discussions, expert opinions, and invaluable advice at your fingertips. In this article, we bring you five lesser-known but highly impactful podcasts that cater to specific niches within the business world. Ranging from B2B content marketing to sales, eCommerce, and more, these podcasts are your ticket from the unknown to the unforgettable, presenting an excellent opportunity to learn from the best in the business. Let’s dive in and explore these niche podcasts that you should be listening to.

1. B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing


The B2B Content Show, led by the well-versed Jeremy Shere, stands as a key resource for B2B content marketers. This podcast dives deep into the world of B2B marketing, with Shere unraveling the paradox of content creation, highlighting the importance of storytelling, and advocating for the growth of podcasting as a potent marketing tool. His insightful discussions equip listeners to craft compelling content that cuts through the noise in an increasingly saturated digital landscape. Through the podcast, Shere’s dedication to preparing businesses for an evolving digital future shines, making the B2B Content Show an essential guide for those aiming to stay ahead in B2B content marketing.

2. Second in Command: The Chief Behind the Chief


Brought to you by the COO Alliance, Second in Command provides an exclusive peek into the minds of top-level COOs. Hosted by Cameron Herold, this podcast uncovers the strategies and insights that have propelled these professionals to success. With insightful interviews and invaluable tactical discussions, it offers unique perspectives on the challenges and victories encountered by the Chief Behind the Chief. If you’re intrigued by the inner workings of a business from a COO’s perspective, this podcast is a must-listen.

3. Conversations with Women in Sales


Conversations with Women in Sales, hosted by Lori Richardson, is a treasure trove of practical advice for those in the sales industry. This podcast from Women Sales Pros offers experiences and insights of women in sales, covering topics such as leadership, career management, and dealing with imposter syndrome, among others. Each episode is a testament to the growth and diversity within the sales field, offering inspiring and enlightening perspectives.


4. eCommerce Podcast


Whether you’re a newbie or a seasoned veteran in the eCommerce world, the eCommerce Podcast should be on your radar. This podcast from Matt Edmundson features interviews with the biggest names in eCommerce, offering tips and insights into running an online store effectively. With new episodes released every Thursday, it offers a consistent source of fresh ideas and proven strategies, making it the perfect companion for your eCommerce journey.


5. The Duct Tape Marketing Podcast


The Duct Tape Marketing Podcast, hosted by John Jantsch, is a gold mine of marketing knowledge. With this podcast from Duct Tape Marketing, you’ll gain advice on everything from content marketing to lead generation, perfect for small business owners, marketing professionals, or agency owners. Spanning over 900 episodes since its inception in 2005, it has been a beacon of reliable and actionable marketing strategies, ensuring that you stay on top of the latest trends and tools in the marketing world.

Having a reliable source of industry insights is critical in today’s fast-paced business environment, and podcasts offer a convenient way to consume these resources. By listening to these podcasts, you are availing yourself of expert opinions, in-depth discussions, and a wealth of knowledge that can help you navigate your respective fields. Whether you’re a veteran in your industry or just starting out, these lesser-known yet impactful podcasts could serve as your arsenal of insights and strategies, ready to equip you for success in your business journey.

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