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An expert guide to growing your business using TikTok…

TikTok has become one of the most popular social media platforms worldwide, with over a billion active users. It’s a platform that allows users to create and share short videos that are engaging and entertaining. With such a massive audience, TikTok presents an incredible opportunity for businesses looking to acquire new customers. TikTok is a platform that heavily relies on engaging and entertaining storytelling to capture the attention of its audience. With more and more users joining the platform everyday, it’s becoming increasingly important for businesses to create viral TikToks that effectively tell their brand’s story. 


I personally have grown my company’s Tik Tok to 7 million followers and the videos I create receive millions of views anywhere from 1 million to 50 million! In this article, I wanted to share my top ten stategies that I live by, that companies like yours can use to grow their business through video storytelling.

  1. Start with a plan

Before creating content on TikTok, it’s important to have a plan. Define your target audience, goals, and what type of content you want to create. This will ensure that you create content that resonates with your target audience and achieves your business goals.

  1. Partner with influencers

Influencer marketing is an effective way to reach your target audience on TikTok. Partnering with influencers allows you to leverage their following and credibility to promote your products or services. Choose an influencer whose values align with your brand, and who has a large following in your target market.

  1. Use hashtags

Hashtags are a crucial part of TikTok’s discovery algorithm. Use relevant hashtags to reach your target audience and increase your reach. Hashtags also allow users to discover content related to a specific topic, making it easier to find your content.

  1. Study the trends

TikTok’s algorithm heavily favors trending topics. By leveraging trending topics, you can increase your reach and engagement. Keep an eye on the latest trends and create content that aligns with them.

  1. Create engaging content

TikTok is all about short, engaging videos. Create content that is entertaining and visually appealing. Use music, transitions, and visual effects to capture your audience’s attention and keep them engaged.

  1. Be authentic

Authenticity is key on TikTok. Create content that showcases your brand’s personality and values. Users on TikTok appreciate brands that are real and authentic, so be yourself.

  1. Experiment with different formats

TikTok offers a variety of video formats, including duets, challenges, and transitions. Experiment with different formats to find what works best for your brand and audience.

  1. Focus on the first few seconds

The first few seconds of a TikTok are crucial for capturing the viewer’s attention. You need to hook them right away to keep them engaged. One effective way to do this is by using an attention-grabbing visual, such as a colorful or interesting prop, or a dramatic camera angle. You can also use a caption that poses a question or makes a bold statement.

  1. End with a call-to-action

End your TikTok with a strong call-to-action. A call-to-action gives your audience a clear next step and can help you grow your following. Some effective calls-to-action include asking viewers to like, share, or follow your account, or directing them to your website or another social media platform. This is an extremely powerful asset to use for donations in particular. Our foundation’s TikTok focuses on videos with a goal of raising money for families in need. Videos I have created, have brought in hundreds of thousands of dollars!

  1. Measure your success

Lastly and most importantly! It’s crucial to measure and constantly study your success and metrics on TikTok. Use analytic tools to track your engagement, reach, and follower growth. This allows you to optimize your strategy and improve your results.


TikTok really does present a massive opportunity for businesses looking to acquire new customers. By following my top ten strategies above, companies can create engaging and authentic content that resonates with their target audience and also drives new people to their page. If you made it this far, you made it to the KEY secret ingredient that makes all of this truly happen… Storytelling!!! If you can master the art of telling a story in your videos, that truly grabs the viewers attention and emotion, you will always win! TikTok will be the most powerful tool your businesses will ever use!!! Good luck!!!


By Niamh Kavanagh

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