In today’s digital age, promoting your music online can be a daunting task for new artists, and finding the right music promotion agency to help you achieve your goals can be even more challenging. Artists these days have so many options to choose from when it comes to distributing and promoting their music, they can fall into a pit of analysis paralysis.
One music company that has been gaining attention in the industry is Boost Collective. Officially established in 2019, Boost has shifted the playing field for music distribution and promotion. In this article, we will delve into the details of Boost Collective, including its services, reviews, legitimacy, and how it compares to its big competitors.
Boost Collective is a music distribution platform and promotion company that aims to assist artists and record labels in increasing their fan base and streams on platforms like Spotify, Apple Music, and SoundCloud. They’re new on the block in the distributor scene, and their marketing has a way of speaking directly to the artist. Boost’s marketing is very artist-friendly. No corporate BS, hidden fees, ancient music industry methods, Boost Collective is rebelling against the old ways, and is allowing artists to have more control over their careers.
They offer a range of services, including free music distribution, playlist promotion, cover creation, and press coverage. Their website emphasizes a dedicated team that works closely with clients to provide personalized services and help them achieve their goals. Ronan Mullins, the founder of Boost Collective is focused on building Boost’s artist roster, offering mutually beneficial deals to artists and providing full stack label tier services. “Dampszn”, a Boost Collective artist has recently hit over 100k streams on his song “Gone”. This is just one of the many case studies Boost Collective has been able to foster recently!
As far as the distribution side of things, Boost has gained over 20,000 users in one year of launching their free music distribution service. When I say free, I mean it. Boost offers 100% free music distribution for artists. That move alone opens the door for thousands of musicians, and levels the playing field immensely, with the emphasis on trying out their services which enable the platform to run.
Boost’s playlist promotion service, in particular, aims to get artists featured on curated playlists on platforms like Spotify, which can increase their exposure and attract more fans. However, it’s important to note that success is not guaranteed, and outcomes can vary depending on factors such as the quality of the music and the target audience.
We had the chance to talk to the founder, Ronan, and here were some of his insights on how to get more listens specifically on Spotify. Firstly, combining internal and external pushes within streaming platforms is essential. This involves optimizing your presence on platforms like Spotify by utilizing both organic strategies (such as engaging with fans, creating compelling artist profiles, and maintaining consistent releases) and paid promotion (such as playlist placements and targeted advertising).
Playlisting continues to hold significant importance in 2023. It serves as a sturdy and consistent tool for artists to reach a broader audience. Securing placements on influential playlists can expose an artist’s music to millions of listeners and enhance their visibility within the music streaming ecosystem.
Building content around yourself as a person is another key aspect of success. If you can establish a likable persona and strike a chord with your audience, they will be more inclined to support and share your music. Connecting with your fanbase on a personal level can foster loyalty and create a strong community around your art. Collaborating with other artists who have a substantial following can also be a powerful growth strategy. By teaming up with artists who have established fan bases, you can tap into their audience and expand your reach. This can be achieved through collaborations on songs, joint tours, or even social media interactions like Instagram collab posts.
Key metrics within Spotify for artists, such as the save rate, stream-to-listener ratio, and individual playlist adds, provide valuable insights into your music’s performance and audience engagement. Monitoring these metrics allows you to identify areas for improvement and optimize your strategies for better results.
Having good tracks that yield a stream-to-listener ratio above 3 is an important benchmark to strive for. By finding ways to reach 10,000 listeners with this ratio, you can maximize your impact and make the most of your resources. Engaging with fans and leveraging effective marketing strategies can help you achieve this goal.
Lastly, investing for the long term is crucial. Success in the music industry often requires patience and persistence. By making strategic investments in your career, both financially and in terms of time and effort, you can set yourself up for sustained growth and opportunities that may arise in the future.
When comparing the costs of Boost Collective to its competitors, such as DistroKid and TuneCore, it’s important to consider different fees, percentages, splits, and more. DistroKid offers distribution services on all platforms, as well as Spotify playlist pitching. On the other hand, TuneCore provides distribution services, music publishing, and sync licensing. In terms of pricing, Boost Collective offers various promotion packages starting at $99, while DistroKid and TuneCore charge annual fees, with DistroKid starting at $19.99 per year and TuneCore starting at $29.99 per year. When it comes to promotion services, both Boost Collective and DistroKid offer playlist promotion services, while TuneCore focuses more on distribution services.
Legitimacy is an important consideration when choosing any online service. Boost Collective claims to be a real music marketing service that can help artists gain more fans and streams on different platforms. While this is true, There seems to be some frustration with the platform and its promo. It’s a tough pill to swallow for some people, but it’s hard for Boost Collective to promote bad music. Success in music promotion relies on factors like the quality of the song and its target audience.
Ultimately, the choice between Boost Collective, DistroKid, and TuneCore will depend on your specific needs and budget. Boost Collective may not be as well-known as its competitors, but it offers a great product, reasonable prices for regular artists, and excellent customer service. With their free distribution option, it’s definitely worth giving Boost Collective a try and seeing if the platform suits your needs!
