Sabir Naghiyev Reveals 4 Steps to Build The Greatest Asset: Relationships
Ever wondered how you can build relationships with literally anyone? Sabir Naghiyev shares with us his secret of building relationships that he mastered over the years in sales.
He is the founder of Chrysales, a TEDx speaker, and a sales coach with over a decade of experience in sales. He has worked at global giants like Amazon and Vodafone, built multiple businesses, and helped over 1,000 companies achieve significant revenue growth. Sabir’s approach to sales is simple: make it easy, authentic, and efficient. He believes sales isn’t about pressure or being transactional—it’s about building genuine relationships, delivering value, and helping others succeed.
Whether you are an expert, entrepreneur, new founder, or just someone who likes building meaningful friendships, the 4 step relationship-building framework is one of the easiest ways to build meaningful relationships with anyone.
And the best part? People will remember you and want to stay connected with you.
Sabir explains how it works and shares a few tactics he has learned to help you connect with people meaningfully.
How To Build Meaningful Relationships In 4 Simple Steps
Step 1: Connecting
The first step to building relationships is showing genuine interest. And the best way is with questions.
For example, you connect with someone on Linkedin and ask a question: “I saw your recent post [topic] and it resonated with me a lot. What is your background in this area? It seems like you have a lot of experience.”
This kind of question shows that you are interested in the person. You have taken the time to research information about the person and asked a question that encourages them to answer you.
Step 2: Build Relationships
Once you make that first contact, you start to build the relationship on a deeper level.
For example, when you begin a conversation about work, you might ask about challenges or what they are currently learning. Or what’s the most interesting thing about their job?
This will make you stand out from the crowd, as most people don’t ask questions like this.
Step 3: Understand Their Identity
The majority of relationships do not get to that level. But in fact you just need to ask even deeper questions.
Ask questions about their why, their intentions, as well as their driving forces.
For example, you talk about their work, and their challenges. Then you ask, “What is your motivation to work in this field?” and “What drives you to do your job?”.
Once you understand their personality and unlock the next level, you become a close person to them. Because they start sharing stories with you that they normally wouldn’t share with everyone.
Step 4: Bonding
Very few people reach this level. Usually, very close people are at this level: a partner, a best friend, a family member, someone very close, someone with whom you share your secrets and trust at the highest level.
The question is, how do you reach that level with someone? Well, the best way is to do a favor for them.
Do you remember a situation in your life when someone helped you solve a problem that kept you up at night? You were probably grateful and had a strong trust in that person.
Whether you want to get a client, build a partnership, work on projects, or just make friends, always think: What can I do for this person? How can I help?
Conclusion
These are strategies Sabir Naghiyev has developed over a decade in sales. After doing research, he has come to the conclusion that this is the best framework to build meaningful relationships with people from all over the world.
