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The Ratings Game: Netflix isn’t a simple story anymore, but it is almost back to a $100 billion valuation

The Ratings Game

Some analysts remain cautious despite Netflix’s more upbeat tone in latest earnings call, but stock gain pushes market cap to roughly $94 billion

Netflix expects content spend of about $17 billion this year and anticipates it will stay in that “zip code” moving forward.


Netflix Inc. sees a more upbeat path ahead after two straight quarters of subscriber losses, but the company’s increasingly complicated story continues to give some analysts pause.

Shares of Netflix NFLX rose more than 5% in afternoon trading Wednesday, inching closer toward a $100 billion valuation — the streaming giant fell lower than that mark after projecting a loss of 2 million subscribers three months ago, and moved higher than $90 billion with Wednesday’s move. The streaming company beat that forecast with a loss of…

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