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The Margin: Taylor Swift’s ‘Eras Tour’ is coming to movie theaters for under $20 a ticket

Unable to get concert tickets to Taylor Swift’s “Eras Tour,” or perhaps put off by ticket packages running up to $900, before fees? Well, you’re in luck, because it’s coming to theaters soon — and these seats are under $20 apiece.

A concert film documenting Swift’s record-breaking tour will be shown in thousands of AMC AMC, +2.70%, Regal and Cinemark movie theaters in North America beginning Friday, Oct. 13. The film, “Taylor Swift: The Eras Tour,” will play at least four times a day from Thursday to Sunday at all U.S. AMC locations, as well as some other locations in Canada and Mexico, according to a press release.

Tickets went on sale on Thursday morning at those movie theaters’ websites, as well as on Fandango.com, for a symbolic $19.89 for adults, and $13.13 for children and seniors, on standard screens. IMAX and Dolby Cinema showings will add up-charges, as usual. The $19.89 ticket price honors Swift’s upcoming album, “1989 (Taylor’s Version),” which also comes out in October. The $13.13 price appears to nod toward the movie coming out on Friday the 13th. 

Related: Is Taylor Swift the world’s best boss? She’s giving bonuses up to $100,000 to truck drivers, caterers and dancers who work on her Pro Eras Tour.

But AMC Stubs users should note that they will not be able to use their memberships to buy tickets to see Swift’s film.

AMC said that tickets to the movie running 2 hours and 45 minutes will come with a free miniature poster, available on Oct. 13. And theater concessions stands will be selling special Swift-branded popcorn and collectible fountain-drink cups for $14.99 and $11.99, respectively, while supplies last during the film’s run.

Demand is already breaking records for AMC, as the theater chain said Friday that it generated $26 million in advance-ticket-sales revenue from “Taylor Swift: The Eras Tour” on Thursday alone.

Read more: Taylor Swift’s ‘Eras Tour’ movie is already setting records for AMC

AMC was ready for the Swifties, however, as the company said that it had upgraded its website and ticketing engines prior to the “Eras Tour” movie announcement, bracing itself to handle more than five times the largest influx of ticket-buying traffic the company has ever experienced before. “But AMC is also aware that no ticketing system in history seems to have been able to accommodate the soaring demand from Taylor Swift fans when tickets are first placed on sale,” the company said in a press release.

Swift also went on X, the site formerly known as Twitter, to share the news. “The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon,” Swift posted, along with a trailer for her concert movie.

The movie will help meet the oversized demand to see Swift perform. Concert tickets to Swift’s “Eras Tour” have been extremely hard to get, with tour dates selling out almost immediately before going for much higher prices on reseller markets. And on the first date that tickets for the “Eras Tour” went on sale last fall, Ticketmaster’s site infamously broke.

Plus, the $19.89 price tag to “see” Swift on stage on the big screen is likely a welcome sight for Swifties who couldn’t afford to see her in person. The cheapest prices for resale tickets for the next leg of Swift’s tour, beginning in 2024, are going for $770 to $1,126 before fees, for example, depending on the location, according to SeatGeek data.

Read more: A $35,000 trip to see Taylor Swift? How the artist’s fans boosted the Los Angeles economy by $320 million.

The “Eras Tour” has sold out shows across the U.S. and in some other countries, too —- and the tour is expected to earn over $1 billion, putting Swift well on her way to becoming a billionaire. Swift has a net worth of $740 million, according to Forbes estimates, and is the 34th richest self-made woman in the world.

Swift’s “Eras Tour” — the live, stage version, that is — will include more than 100 shows once it’s wrapped up, and more concerts were just added this month in cities including Miami, New Orleans and Indianapolis. The singer is also touring in Europe, Mexico and Australia.

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