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Front Office Sports: The NBA’s media future could be decided by a bitter CEO rivalry

Front Office Sports

‘If they can make a smart choice for their own company — and screw over the other guy — they are going to do it.’

Dan MacMedan-USA TODAY / Comcast

When its next cycle of long-term media rights begins with the 2025-26 season, the NBA will seek a combined $50 billion to $75 billion.

During an exclusive negotiating period next year, the Walt Disney Co.’s ESPN and Warner Bros. Discovery Sports’ TNT will defend their rights that go back to 2002 and 1984, respectively. But a familiar heavyweight could step in later — and a decades-long feud between executives could be central to the battle.


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