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Earnings Results: GoPro to drop prices on cameras after earnings miss, revenue decline

Earnings Results

GoPro CEO says ‘we’re stoked’ to return to prepandemic prices, after announcing a sales decline of nearly 20% in the first quarter

GoPro Inc. is dropping prices for its cameras and returning to retail stores.

GoPro Inc.

GoPro Inc. is reducing prices that were raised earlier in the COVID-19 pandemic, after the action-camera company announced that revenue declined nearly 20% in the first three months of the year.

GoPro GPRO announced that it will return to prepandemic pricing structures on its lineup of cameras, slicing $50 to $100 off most models. For example, the company’s flagship Hero11 Black camera will now sell for $399.99 instead of $499.99. GoPro also said that discounts on products that it had offered subscribers will go away; subscription…

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