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: Can Coach Prime’s Colorado team draw a record viewership Saturday? It could be a boon for Disney.

The 3-0 University of Colorado football team is turning out to be must-see TV thus far this year with outspoken NFL legend Deion Sanders leading the Buffaloes.

Last week’s late-night comeback victory drew 9.3 million viewers, making it the most-watched late-night college football game ever on Disney-owned  DIS, -1.79% ESPN.

The Boulder team is garnering the attention of top-tier celebrities such as Dwayne “The Rock” Johnson, who revealed his support of the team on ESPN’s “College GameDay” last weekend. He also was seen on the sidelines of the team’s contest against rival Colorado State.

Now, the 19th ranked Colorado team plays at the University of Oregon at 3:30 p.m. ET. The Ducks, also boasting an undefeated 3-0 record, ranked No. 10, is a 21-point favorite to emerge victorious in the Pac-12 faceoff, according to DraftKings oddsmakers.

The game will air on ABC and ESPN3 and can be watched with a Hulu/Disney bundle.

ESPN’s airing of last week’s Colorado game was the fifth-most-watched regular-season game ever on the network for any time slot and was the most-streamed game, according to ESPN.

The buzz is building around the team and, as MarketWatch’s Weston Blasi reported, Coach Prime, as he is affectionately referred, is making a lot of money for the people in his orbit at Colorado.

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