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15 Cars Selling for More Than Their Retail Value

Car shoppers have always loathed the prospect of dickering on price when going to the dealership. But at least in the past, you had hope of negotiating the cost lower.

Today, you are much more likely to pay a higher cost than the manufacturer’s suggested retail price — as much as 26.7% more, for a new car, according to a new analysis by iSeeCars.

Supply chain issues that have dramatically slowed the production of new vehicles are creating shortages of inventory on dealer lots. In a classic example of basic economic supply and demand, car shoppers now have to pay considerably more for their purchases.

On average, buyers can expect to pay 9.9% above MSRP, according to the iSeeCars survey of 1.2 million new car listings. In fact, all new car models now typically sell at average prices that are more than their MSRP.

But the situation is particularly bad with some models. The following cars are selling for much more than they are worth:

  • Jeep Wrangler: 26.7% above MSRP
  • Ford Maverick (Hybrid): 25%
  • Porsche Macan: 23.3%
  • Jeep Wrangler Unlimited: 22.9%
  • Jeep Gladiator: 22.5%
  • Ford Maverick: 22.2%
  • Lexus RX 450h: 21%
  • Ford Bronco: 20.6%
  • Genesis GV70: 20%
  • Mercedes-Benz GLB: 19.8%
  • Chevrolet Corvette: 19.3%
  • Ford Mustang: 19.1%
  • MINI Countryman: 18.9%
  • Lexus RX 350L: 18.6%
  • Mercedes-Benz GLA: 18.6%

ISeeCars notes that not only are prices on dealer lots skyrocketing, but new car incentives also are going the way of the dodo.

In the study, iSeeCars executive analyst Karl Brauer explains what is behind the trend of rising sticker prices:

“Dealers have responded to market conditions by pricing cars above MSRP to make a higher profit on specific models and to help offset lower sales volumes due to restricted new car production. In today’s market, consumers are willing to pay well-above sticker price for the most in-demand vehicles because it’s the only way they can get the vehicle of their choice and avoid a lengthy wait.”

Brauer adds that finding the car you want — at any price — can be challenging. And the Russian invasion of Ukraine has made the situation worse, as more factories shut down and raw materials become scarce.

He says your best bet for finding the right car at a decent price is to “broaden your search radius and to consider similar vehicles that may not have the same degree of price hike.”

For more tips on keeping costs reasonable, check out “8 Tips for Buying Your Next Car for Less.”

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

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